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Leveraging Your Online Presence In Difficult Times

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It goes without saying that we are living through difficult times (and that is putting it mildly) with the COVID-19 pandemic. First, we hope all of you reading this are healthy and safe and we sincerely wish that to continue.

Here at Tunnel 7 we remain open. We are now working from home offices but are able to keep in touch with co-workers and clients alike through Skype, our video conferencing line and the good old phone. Over the past week we have been working with a number of clients helping them to get through in few different ways.

Utilizing the alert feature on your website 

During this time when things are changing rapidly, being able to get news out to your customers and clients quickly is very important. Many of the websites that we have built have a global alert notification built in (for example, Finck & Perras Insurance) that allows you to quickly get the word out to your website users.

We’re also helping to add this feature to sites that don’t currently have it and will continue to do so.

Conducting online workshops & trainings via your website

With all of the changes lately, we know many of you are having to quickly shift how you do business and in some cases, change what you’re offering your clients and customers altogether.

Given the shift away from in-person gatherings to virtual spaces, we’ve been helping clients leverage their websites by adding sections for online trainings. This allows for the easy upload of video and other multimedia files, allowing clients to continue to conduct business and keep revenue coming in.

Creating effective content 

If you’re like us, you’re navigating a lot of information being thrown at you daily right now. You’re also probably working hard to create effective messaging and to keep up with content on your website, social media and other platforms. We have been helping clients with this, writing updates and other related content to ensure continuity.

Adjusting your marketing strategy 

For those businesses that remain open it is important to keep your daily workload as normal as possible. We’re keeping up with current marketing trends and are managing clients’ marketing campaigns across multiple platforms. We’re also supporting clients in making necessary adjustments to their marketing strategies. 

Like all of you, we don’t know what the future holds but we are taking pride in the work that we do and the support that we are able to offer clients. That feels really good right now. If there is anything we can help you with, please don’t hesitate to reach out.

It is a bit cliché, but together we will get through this. 

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In our book, success occurs when clients stop thinking of us as their "web guys" and start looking at us as a trusted partner. Yes, we build websites and work on internet marketing but, what we really…

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