EEConf Fall 2021 - Using real-time behavior to inform a site-improvement project?

🎤 Presenter: Tim Hoppe, Creative Arc,

📺 Description: Creative Arc recently implemented Mouseflow, a user tracking and heat mapping tool, on one of our larger clients who is consistently looking to improve their site performance and UX. Since then, we have started using it for most of our redesigns as a way to focus in on the undiscovered pain points for users, and increase the clients interest and investment in a redesign/redevelopment effort. I will go through a site we have been tracking to show you how to leverage the data available into suggestions on projects.

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