EEConf Fall 2021 - Google Ads Demystified: A Conversation about Search Engine Marketing
- 1 - EEConf Fall 2021 - Opening Remarks and ExpressionEngine Pro Launch
- 2 - EEConf Fall 2021 - Testing EE and Add-ons with Cypress
- 3 - EEConf Fall 2021 - Digital Accessibility - How to demonstrate its value and get buy-in from clients
- 4 - EEConf Fall 2021 - Three things agencies need to know about their client’s online privacy
- 5 - EEConf Fall 2021 - Implementing ExpressionEngine Pro
- 6 - EEConf Fall 2021 - ExpressionEngine Team Round Table and Open Discussion
- 7 - EEConf Fall 2021 - Google Ads Demystified: A Conversation about Search Engine Marketing
- 8 - EEConf Fall 2021 - Using real-time behavior to inform a site-improvement project?
- 9 - EEConf Fall 2021 - The Story of MuxEE
- 10 - EEConf Fall 2021 - Can Your Business Grow Without You?
- 11 - EEConf Fall 2021 - Debugging ExpressionEngine
- 12 - EEConf Fall 2021 - Building an E-commerce Website With ExpressionEngine
🎤 Presenter: Alex Brabant, eMarketing 101, http://emarketing101.ca/ 🎤 Presenter: Travis Smith, Hop Studios, https://www.hopstudios.com/
📺 Description: Are you currently spending money advertising with Google Ads, but you’re worried that your dollars are not being well-spent? Or are you considering running Google Ads but daunted by the complexity of configuring a new campaign?
Join Travis Smith (Hop Studios) and Alex Brabant (eMarketing101) as they discuss how to set up and use all the various Google Ads products. They’ll discuss the current system, and share ways to improve the performance of your existing Google Ads campaigns. This interview-style presentation will examine goals and funnels, geo-targetting, keyword strategies, novel ad types, as well as the psychology behind online PPC advertising.
